Making News
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The Branding of Santa
December 13, 2023 | Branding Emails
Seeing Red.
Santa, Saint Nick, Father Christmas-whatever you call him, he’s been around centuries longer than Coca-Cola. But have you ever wondered how he built his image as a jolly, plump, and joyful red-suited bearer of gifts? This is our story on The Branding of Santa.
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The Branding of Father’s Day
June 15, 2023 | Branding Emails
A Brand Called Dad.
Pops. Father. Himself. The Big Guy. The Old Man. Dear Old Dad. No matter what you call him, your Dad certainly deserves a day, maybe even a whole weekend. This is our story on The Branding of Father’s Day.
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Hearing is believing for Sparrow Bioacoustics
June 14, 2023 | Announcements
Sparrow Bioacoustics is the first company to make it possible to use smartphones as medical grade stethoscopes. selected to elevate their logo and website to the next level as they achieved FDA approval for the Stethophone(tm) cardiac SaMD application. employs a clean, elegant icon with a subtle gradient to give Sparrow the professional, trustworthy image it deserves.
The website builds on this illustrative feel with interactive line art highlighting Sparrow’s compelling messaging. It also utilizes interactive accents like parallax scrolling and mouse-over motion to engage the viewer as they scroll through. We can’t wait to see Sparrow’s innovative technology reach patients who need it most!
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The Branding of Mother’s Day
May 8, 2023 | Branding Emails
A Brand Called Mom
Contrary to popular belief, Mother’s Day was not conceived in the boardroom of Hallmark. But why do we really celebrate this holiday? This is our story on The Branding of Mother’s Day.