Dean College needed a new system of external communications materials that would position Dean as a “total living experience” — encompassing academics, athletics, activities, community, and technology. Monderer created a new viewbook that employs a novel “photo album” motif; a series of larger color brochures; a suite of academic-specific brochures; forms; continuing-education communications; a branding standards manual; a redesign of the schools’ web site; and a new alumni magazine. Monderer Design utilized old-style typography, new photography (to update the school’s outdated image library) and a new visual approach utilizing Dean’s seal as the foundation for continuiing design efforts.