Competing on a daily basis with dozens of companies offering similar services, eBusiness consulting and development firm BiT Group knew that the key to its lasting success was finding a way to rise above the crowd. Monderer Design was charged with re-inventing the BiT Group brand by identifying and communicating the company's differentiators in a set of powerful new communications materials. Through interviews with BiT Group’s top management and extensive competitive research, Monderer determined that what makes BiT Group different is personality and business experience, not technology. Developing the new tagline Beyond Technology, Monderer focused its branding efforts on BiT Group's seasoned team and expertise. Featuring striking black and white photos of BiT Group employees in action, the new corporate brochure and other materials capture the real-life business knowledge and relationships at the core of every BiT Group project.