Sockeye Networks, developer of intelligent Internet routing solutions, tapped Monderer Design to create a strong brand that would help the start-up quickly gain credibility in a market crowded by both emerging companies and long-time players. The company needed to build a brand to set it apart from the competition and help it acquire both mindshare and marketshare.

Monderer developed a brand image that effectively represents the company’s progressive, innovative nature — yet embodies the strength and sophistication of an established player. At the core of the branding initiative is Sockeye’s award-winning corporate ID, which transforms the letter O into a multi-directional shape capturing the essence of intelligent routing. Drawing on the contemporary feel of the ID, Monderer then created marketing materials — including corporate collateral, a folder, a datasheet and an initial Web site — that convey the Sockeye difference through compelling imagery and clear messaging.