SiteSpect, a leader in the A/B and multivariant web site optimization testing, needed a way to explain how their technology non-obtrousively lets you test and optimize websites without the need for javascript, page-tagging, or site developers. The resulting 4 minute animation, which Monderer designed and produced, demostrates how SiteSpect’s product is different from their competitors and offers prospective clients a way to better understand their technology, improving future sales and providing lead generation.