When the Northeastern University’s Graduate School of Business Administration needed a fresh approach to introducing its Full-Time MBA Program, Monderer was happy to oblige. We created an engaging brochure that demonstrates the school’s understanding of its applicants by speaking directly to their dreams and aspirations in the first person. The cover reads, &ldquot;I want the MBA businesses want.&rdquot; Subsequent spreads follow the pattern as we unveil the core benefits of the Northeastern MBA program — its focus on finance, marketing and supply chain management; the opportunity for a six-month full-time, paid corporate residency; and the benefits of going to school in Boston. It's all through the eyes of working professionals who are the potential full-time MBA students.