Passkey is the travel industry’s most recognized group reservation and optimization technology provider. Monderer Design developed, designed and produced a professional, accessible, contemporary and compelling system of communications including a new product identity for GroupMax (the company’s core product), product feature, case study and company information sheets, and a new website. For the website, Monderer reorganized and re-engineered content structure, enhanced user interaction and designed and coded the site using Expression Engine as the Content Management System.
In addition to the new navigation, Monderer established a new color palette, instituted side-scrolling page content, expanded page width, tabbed section rollovers, and cross-platform font rendering technology. The underlying user experiences are handled by highly-interactive javascript frameworks.